'Damn Fine' Jewellery

Create your Signature Sparkle

Anything but basic jewellery...

For the women who live by the "rich in colour, rich in life" motto - Find your next conversation starter, your armor for that big meeting, or that little reminder that you are indeed a force to be reckoned with!

LoveLock Charm Necklace

Design a fun and customisable gemstone charm necklace that symbolises your loved ones with birthstones, or spells out a secret acrostic message only you know! Crafted from solid yellow gold to last a lifetime.

Without charms: From £450
With charms: From £550

*Pictured: 9ct Paperclip Chain, 14ct Pill Charm Carabiner, 14ct Rainbow Moonstone, Pink Topaz & Aquamarine charms

Timeless Quality

Our solid 9ct, 14ct & 18ct yellow gold jewellery is crafted to last a lifetime, ensuring each piece remains a cherished heirloom

Tailored To You

From customisable semi-bespoke styles to a fully bespoke jewellery design service, each piece can be tailored to your unique style and story.

Highly Personalised

njoy a highly personable shopping experience with expert consultations, styling advice, and dedicated care tips for your precious jewellery.

As Seen In...

Meet Alex

The designer-maker-sourcer on a mission to inspire child-like creativity around jewellery with playful and customisable semi-bespoke collections and fully bespoke services.

Frequently Asked Questions

Yes, I primarily work with solid 9ct, 14ct and 18ct yellow gold. All items contain a hallmark which confirms the metal fineness. While my preference for designs in yellow gold, I can work with a number of precious metals, so please get in touch if you'd like to swap out the metal for something else.

Some items are personally handmade by me in my Essex-based studio, others are a blend of my efforts along with the unrivalled knowledge and expertise of my master jewellers in Essex, London and India, and other pieces are sourced in from over the world to sell in my boutique shop.

  • Custom silk knotted strands
  • Design a bespoke-made piece of fine jewellery
  • Luxury gifting service for your loved ones
  • Source a piece of pre-loved vintage jewellery for you

Bespoke jewellery or custom designs are often not listed on my website, so please reach out to me directly either via email (hello@lunalinx.com) or via Instagram DMs (this is usually the fastest way to get hold of me!)

While I attend the odd market, my business is primarily online. Most pieces are sold directly over Instagram, which involves my customers sending me a direct message and requesting an invoice for the item. Otherwise, items are sold through my website.