beyond the sparkles
"Creating jewellery saved me from a dark place..."
"Crafting jewellery in solitude gave me space to sit with my big and overwhelming feelings, channel them into a physical art piece, and release them out into the world. I didn't realise how healing it would become for me, and now for women all over the world." - Alex Snell, Owner
Jewellery with intention
Connecting with your story
Centuries ago, jewellery was primarily worn to convey a specific message. That's why royals wore rubies and sapphires and the Egyptians worshiped turquoise.
Amidst this age of fast-fashion and throw-away pieces, It's more important than ever to re-connect with jewellery as a powerful tool of self expression, intention setting and story telling.
Whether you choose to adorn yourself with a gemstone that represents a quality you crave to embody, a design that represents a goal you are manifesting, or a sacred keepsake that reminds you of someone special - your jewellery choices can reflect your inner most deisires and intentions.
meet alex
A woman on a Jewel-Fulled mission
"My obsession with gems and jewellery began as a young girl, during a game I'd play with my Nonna..."
"We'd display her jewellery collection across the bed, set a jewellery box to one side as an imaginary cash registar... and suddely I transformed into a High-end Showroom Assistant!"
"Nonna would try on 'exclusive' items while I helped her shop for the perfect piece."
"Even as a child, this game filled me with purpose. And now here I am, 20 something years later, fulfilling the role in real life. If this isn't Career Kismet, I don't know what is!"
- Alex
